Changhong Ruba Introduced 4K-UHD TV Technology in Pakistan

 Launch of latest 4K Technology Curved UHD TV brings the Changhong Ruba among the leading brands of consumer’s electronics in Pakistan.


Changhong Ruba has recently stormed the market with their state-of-the-art products ranging from LEDs, Air Conditioners, Water Dispensers and Refrigerators and more products coming in the future.


Changhong was established in 1958, since then it has developed as the largest TV production base in China, known as the King of color TVin China and one of the most famous home appliance brand with over 56 years of development. Changhong has been shaped as a comprehensive multinational corporation integrated with R&D, production, sales and services for TV sets, air conditioners, refrigerators,IT communication network, digital products, chips, energy , commercial electronics, electronic products home appliances and new flat panel display devices etc. Changhong is a large scale consumer electronics enterprise integrated with R&D, production of flat panel TV (LED, PDP AND OLED) with annual flat TV production capacity of 20 million sets. In 2013 Changhong brand value hit USD 13.6 billion and more than 90,000 staff worldwide. It has been forecasted that by 2015 Changhong revenue will hit USD 23.62 billion.


RUBA Group Established in 1971, since then it has grown to become a leader in  the electronics industry by investing in the latest technology, setting up state of the art local manufacturing base and providing innovative products to the  Pakistani  market. Ruba Group serves in diversified industries such as electronics, textile and construction. The group has operations based outside Pakistan in the Middle East, Far East and Africa.Ruba Group is committed towards providing quality products and services to improve the living standards of Pakistani consumers thus becoming No. 1 Group in Pakistan.


Ruba Group has collaborated with Changhong group to establish new innovative brand Changhong Ruba for the Pakistani Market.


Recently, in 2014 Changhong Ruba launched the first Curved TV (3DUD65C8000i) in Pakistan. It is the first Chinese brand to promote the Curved UHD LED TV in Pakistan. The 65” and 55” curved LED TV is equipped with UHD TV technology, and its curvature fully completely meets ergonomic requirements. It provides better picture quality, higher definition and brings best consistent viewing edge to edge with narrow and thin structure, lengthens the watching distance and brings astonished visual enjoyment to the customers. Curved LED provides same audio and video at any angle. Curved TVs are the next phase in the evolution of the home viewing experience, offering 'a deeper sense of depth, wider viewing angles and a clearer picture quality with higher contrast levels creating a more immersive viewing experience from virtually any viewing position or angle.' Changhong curved TV - 3D55C8000i belongs to the flagship product C8000 series. This product not only has the latest global technology LED screen, but also has a dual-core ARM9CPU plus dual-core Mali400GPU chip platform. LED glass is very thin, only 0.5-0.7 mm.


They opened Ultra high definition era 8.29 million wonders with zero practical picture quality makes it perfect to watch TV. Changhong Ruba’s physical resolution of the Ultra High Definition TV screen is 3840 X 2160 (4K x 2K) with chip decoding the UHD 4K x 2K program source, and clarifies over 4 times of full HD 1080P TV. It includes a full web browser.  The TVs come with UHD up scaling, which converts full-HD, HD and lower resolution sources to nearly-UHD clarity through a four-step process that includes signal analysis, noise reduction, up scaling and detail analysis. Further on the features include Android 4.2, C-Store, gesture control for games, built in Wi-Fi, richer and clearer sound system, multiscreen interaction with a super stylish design and a bow type metal stand. Compared to other products, Changhong Ruba curved TV has higher resolution and is more suitable for watching movies. 3DUD65C8000i intelligent operating system is a completely independent research developed by Changhong with an innovative virtual machine technology, it is fully compatible with international mainstream operating system (such as Android 4.2, Voice control, video call, mobile phone, touch remote, air board and mouse ) and is one of the smart home solution.


It has been developed with amazing 3D, full web browser, C-Store and Body sense gaming (Body sense games are new electronic games that can be operated by body movements, breaking the previous press mode of operation by simply pressing buttons, so that people can achieve a healthy life even while stay in at home. Although it has certain felicity.Changhong Ruba Curved UHD TV is a Perfect Combination of Art & Technology


On the 25th of September, 2014 a launching ceremony took place in Lahore for the launch of All-New Curved UHD TV in Pakistan.


At the ceremony, Changhong Ruba’s key personnel were seen along with the company’s important figures from Pakistan and China. 


Mr. David Hu (CEO) Words from his Speech: (final words will be taken from the speech). The (CEO) of the company spoke about the success achieved throughout this establishment period and shared a promising vision of progressing and expanding.


Mr. Manzoor Khan (Director Ruba Group) Words from his Speech; (final words will be taken from the speech) .With investments from foreign partners, a huge development in the technological sector is foreseen. Changhong and Ruba look forward to strengthen the bond with collectively flourishing the market and all sectors of growth respectively.


Mr. Babar Cheema (Marketing Department Manager) gives the introduction about product and highlights the key features of Curved UHD TV and its Technology during the event.

Online Store will be available soon...

Display & Sales Center

Name City Address Phone Number
Changhong Ruba Smart Home Centre Faisalabad Shop# 25 & 26, Jinnah Market, Circular Road 0311-6204776
Changhong Ruba Smart Home Centre Gujranwala 8-A, Crescent Electronics Market, Near New Railway Station, G.T Road 0311-6333463
Changhong Ruba Smart Home Center Islamabad Shop# 9-B, Main Boulevard, PWD Society 0311-6333480
Changhong Ruba Smart Home Centre Karachi Shop no. G-6, Alamgir Heights, Main Alamgir Height, Mian Alamgir Road, Karachi 021 34936103
Changhong Ruba Smart Home Center Lahore 81-A, Commercial Area, Cavalry Ground Extension, (Near KFC) 0311-6339939
Smart Home Center Lahore Plaza# 185, DD Block CCA (Commercial Market), DHA Phase 04 0311-6333417
Smart Home Center Sarghoda Shop# 133, Civil Lines, University Road 0311-6339996