Changhong recently has signed on as a partner with Borussia Dortmund BVB, a Football Club for the 2018-2020 season.
Dortmund BVB is the second largest sports club by membership in Germany, and plays in the Bundesliga which is the top tier of the German football league system. Dortmund BVB is one of the most successful clubs in German football history, and has won eight German championships, four DFB – Pokals, five DFL Supercups, one UEFA champions League, one UEFA Cup Winners Cup and one Intercontinental Cup.
Dortmund DVB plays their home games at Westfalenstadion. The stadium is the largest one in Germany and Dortmund enjoys the highest average attendance of all association football clubs in the world. Dortmund DVB ranks No.2 in Germany, and No.11 in the world.
As an important household appliance enterprise in the world, Changhong has a long history. It has been 60 years exactly since its establishment in 1958. Now Changhong is a multiple transnational company with annual sales up to 20 billion dollars, more than 80 thousands employees and more than 10 thousands patents. Its products cover several industries such as television, refrigerator, air conditioner, compressor, kitchen and sanitary products, real estate and robot.
With the development of globalization, Changhong has established 3 research and development centers, 4 production bases, 7 offices and 13 subsidiaries in other countries. Its products are sold in more than 150 countries and regions of the world with overseas sales revenue reaching 2.4 billion dollars in 2017.
CHiQ is a new brand owned by Changhong which represents more intelligent,more fashionable and brings more innovative life to consumers.
The perimeter fence signage included in the partnership gives CHiQ branding exposure to worldwide audiences on televised matches.
We believe that the cooperation between Changhong and Borussia Dortmund will make both parties stronger and better.